"The ultimate grip for a flawless, skin-perfecting finish."

Get a grip on your beauty routine with a boost of skincare! The Prime Focus Clingy Serum Primer is a multi-tasking powerhouse that hydrates like a serum and preps like a primer. Its unique, water-based formula creates a smooth, "clingy" base that anchors your foundation for all-day wear. Infused with a high concentration of Niacinamide, it works behind the scenes to refine your skin texture while you wear it. No more dry patches or makeup meltdowns—just radiant, healthy-looking skin.

• Finish: Dewy, hydrated, and ultra-smooth with a pore-refining effect.

• Active Ingredients:

  • 5% Niacinamide: Helps minimize the appearance of pores, evens out skin tone, and strengthens the moisture barrier.

  • Hyaluronic Acid: Delivers intense moisture for a plumped-skin effect.

  • Pineapple & Calendula Extracts: Brighten and soothe the complexion for a fresh canvas.

• Key Benefit: Creates a specialized "sticky" texture that locks makeup in place while actively improving skin clarity.

• Cruelty-Free & Vegan: 100% Vegan, paraben-free, and always cruelty-free.